Mystery Shopping is a captivating method of gauging customer experience where individuals are recruited to depict actual customers that shop at a store.
Feedback is then taken through these ‘mystery shoppers’ and the company uses it to evaluate how close the actual experience of the customers to the desired one is. It prompts the company to think about the areas it is lacking in and needs to act upon.
It is a form of primary market research that uses quantitative techniques, as the mystery shopper usually has to fill out a form rating his experience. Also, this method is used for accessing services only and is not applicable to products. Luxury Confect’s Mystery Shopping assistance helps you audit the quality of your customers’ experience at retail stores, restaurants and service locations such as branches and service centers.